नया स्पॉन्सर, नई जर्सी: BCCI कैसे चुनता है ब्रांड?

sports By Usha Mehta Sep 17,2025

टीम इंडिया को हाल ही में नया मुख्य स्पॉन्सर Apollo Tyres मिला है

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कई फैंस जानना चाहते हैं कि टीम की जर्सी पर स्पॉन्सर का नाम कैसे तय होता है

[{"selector":"#anim-14bb2986-6f67-49a1-a997-11b1fbb2ff54 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-759756bc-43b2-4758-8d83-cbda15f10332","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97afb72d-afd2-4306-a9cd-3914f75d5edf","keyframes":{"transform":["translate3d(116.29393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1c1f11f-fff9-4dba-80ee-67d14da68aa4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2850d2dc-58d6-48ac-922e-dd0a9fe838f0","keyframes":{"transform":["translate3d(-283.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Source: Instagram

चलिए जानते हैं BCCI द्वारा ब्रांड चुनने की प्रक्रिया के बारे में

[{"selector":"#anim-424be44f-5e44-4ecc-a475-7f06f9910396 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8698bf5c-36f7-4f78-827c-a4b6d08fa1e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16fb71af-091a-4868-bb79-f91ac45ead3c","keyframes":{"transform":["translate3d(116.29393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a366e0c1-3bf0-42f6-ab83-3fed5a534cbf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f8f2ca6-a888-42b8-9e12-cceb0cab9c16","keyframes":{"transform":["translate3d(-283.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Source: Instagram

BCCI समय-समय पर स्पॉन्सरशिप के लिए ओपन टेंडर जारी करता है

[{"selector":"#anim-8566f200-0b1c-4c94-9652-43df451286cb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.1349803282979398%, -1.1559235772506316%) scale(1.364963503649635)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-188152db-6da5-4c1f-abd0-7b452fefc82a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1a3e241-d048-4831-b190-06a50f421b16","keyframes":{"transform":["translate3d(116.29393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e2ef678-827f-4480-ba37-c47764845102","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-095cfeb2-06a0-4219-89ce-911524bf5886","keyframes":{"transform":["translate3d(-283.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Source: Instagram

सभी इच्छुक कंपनियां इस टेंडर में अपनी बोली और प्रस्ताव पेश करती हैं

[{"selector":"#anim-f87a9653-9b96-4a24-99d3-7060bf27bac5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e7c2ec1e-e158-41b9-99be-4351b760ce1a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03c83dde-abb4-40a4-9aed-a20336082209","keyframes":{"transform":["translate3d(116.29393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68583bdf-d458-43de-bfa1-c6f51a5e8754","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1d92ed6-95bc-4aac-969d-9af77df0e0ae","keyframes":{"transform":["translate3d(-283.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Source: Instagram

वही सबसे अधिक बोली और तय मानकों पर खरी उतरने वाली कंपनी को करार यानी टेंडर मिलता है

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साथ ही टेंडर की अवधि, पेमेंट और ब्रांडिंग की शर्तें भी BCCI ही तय करता है

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स्पॉन्सर का पूरा चयन प्रोसेस पारदर्शी होता है और मीडिया के ज़रिये इसकी आधिकारिक घोषणा की जाती है

[{"selector":"#anim-4c394a46-add7-441d-bebd-a957af85ae17 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(8.928571498229143%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7486c39c-6b3b-4848-97a5-b11258e05b48","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c772256-8a5e-4535-9bcc-765e55a85af3","keyframes":{"transform":["translate3d(116.29393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9bc34b2d-9b12-45db-9154-5ccd9f5fc88f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97127e0f-5bac-44f7-a891-8992fb3911de","keyframes":{"transform":["translate3d(-283.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Source: Instagram